#HealthyHabits6Step Challenge
Lysol
At the height of the Covid-19 pandemic, Lysol had a huge problem. They had completely sold out of product in stores and were unable to keep up with demand.
To continue our mission to protect, we partnered with rap superstar Twista and six TikTok influencers to create the #HealthyHabits6Step dance challenge. The campaign went viral with over 815,000 unique videos and 4.2 billion views, helping to spread healthy habits.
Role: Associate Creative Director that lead ideation, design and production of campaign assets.
